Luxury lifestyle brand Nobu Hospitality has teamed up with Thailand’s integrated lifestyle real estate group Asset World Corp Public Company Limited (AWC) for multiple hospitality projects in the country.

As part of the exclusive Thailand-wide development agreement, the firms will develop several  Nobu Hotels and restaurants in Thailand.  

The companies also announced the commencement of two projects – a Nobu restaurant and a Nobu Hotel in Bangkok.

The new Nobu restaurant will be located at the rooftop of the mixed-use development, Empire Tower.

Nobu and AWC will soon disclose the location of the signed Nobu Hotel in Bangkok.

In addition to these locations, the partners are exploring additional projects in Thailand’s major destinations.

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By GlobalData

Nobu Hospitality CEO Trevor Horwell said: “It is an honour to be partnering with the visionary Wallapa Traisorat and the powerbase that she has carefully built with Asset World Corp Public Company Limited. 

“Our strategy is to work with regional development partners in Asia who embrace our unique business model and share the same passion for luxury and high-quality products.

“With Wallapa Traisorat and AWC, we have a dynamic relationship and partnership built on the foundations of trust and respect, with a vision to enact an exciting and differentiated hospitality offering.   We are excited to move forward with the first phase of this partnership in Bangkok whilst carefully planning further developments together.”

In June this year, Nobu collaborated with RCD Hotels to open two new hotels and residences in Punta Cana and Orlando.