Sports car manufacturer Porsche Cars North America (PCNA) and hospitality company Nobu Hotel Atlanta have partnered to launch the new Porsche Icon Suite and Porsche Classic Room.

Both firms intend to establish a new Porsche-themed hospitality experience for travellers from all over the world.

The Atlanta property is Rockwell Group’s sixth hotel project with Nobu Hospitality and is located near the north of Porsche’s US headquarters.

The new nine-storey building in the Buckhead neighbourhood of Atlanta, Georgia, features 152 guestrooms and suites and a Nobu restaurant with a bar and lounge.

It offers an array of amenities such as a rooftop swimming pool with pool deck event space, a conference centre and a full-service spa and fitness centre with advanced equipment.

PCNA Marketing vice-president Ayesha Coker said: “From our sports cars to the experiences we offer, the goal is to provide an elevated experience for everyone who engages with our brand.

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“We’re thrilled to see this collaboration come to life as two luxury brands come together for Atlantans and travellers from around the world who’re seeking a unique and immersive stay while visiting Atlanta.”

The Porsche Icon Suite and Porsche Classic Room at Nobu Hotel Atlanta feature interior design inspired by Porsche.

Among other amenities are a Porsche-dedicated executive conference room for business meetings and an all-electric Porsche Taycan house car ride with a dedicated personal driver.

Nobu Hospitality Global Hotel Branding vice-president Rachael Palumbo said: “With 75 years’ worth of brand excellence to its name, Porsche’s reputation as an automotive legend complements our global vision of delivering the highest level of luxury hospitality at an intimate level.”