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July 1, 2021

Nobu Hospitality partners with AWC to open hotels in Thailand

Nobu Hotels and Restaurants will open exclusively with AWC in Thailand's attractive destinations.

US-based restaurant and hotel chain Nobu Hospitality has signed MoU with Thailand-based real estate group Asset World Corp (AWC) to open multiple Nobu Hotels and Restaurants in Thailand.

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The multiple Nobu Hotels and Restaurants will open exclusively with AWC in Thailand’s  attractive destinations.

Nobu’s first restaurant in Bangkok is expected to open at the end of 2021.

AWC chief executive and president Wallapa Traisorat asid: “We are thrilled about this collaboration with Nobu, which is such a perfect partnership of the AWC and Nobu brands and our shared belief in unique offerings, design and creating experiences.

“From a business perspective, introducing Thailand’s first Nobu restaurant will enhance the value of our existing property Empire Tower, turning it into a large mixed-use facility and lifestyle experience destination right in the middle of the Bangkok CBD.

“Our shared growth plan is to extend to a hotel under the Nobu brand in the future, which is to feature exquisite cuisine at every meal and a distinct, intriguing design.”

Nobu Hospitality was founded by Nobu Matsuhisa, Robert De Niro and Meir Teper.

The hospitality company has operations across six continents, with new properties under development in Riyadh, Toronto, São Paulo, Atlanta, Tel Aviv and Marrakech.

In February this year, Nobu revealed that it was working with property company SIGNA to develop new hotel in Hamburg, Germany.

Nobu Hotel Elbtower Hamburg will feature 191 guest rooms and suites and a 200-seat Nobu restaurant.

 

 

Related Companies

Free Report
img

Find tourism opportunities in the ASEAN region

Do you want clear and detailed insight into one of the world’s most exciting and burgeoning tourism destinations? Read GlobalData’s Association of South-East Asian nations (ASEAN) destination tourism market report for an analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in the ASEAN region. This report includes:
  • In-depth analysis of the ASEAN countries as tourist destinations
  • Detailed analysis of the key source markets, trends, and issues
  • Leveraging of GlobalData’s datasets to explore trends related to international arrivals and spending, tourism segments, construction, airlines, and hotel developments
  • Analysis of the COVID-19 pandemic impact on visitation to the region
  • Projections for tourism’s recovery in the coming years
The report uses primary consumer survey response data to look at behavioral trends among travelers, both in the region and its key source markets, and offers SWOT analysis of the region as a tourism destination. Use this report to better understand the challenges and growth opportunities for tourism-related operators in ASEAN, and see if you can make the most of this prospering destination.
by GlobalData
Enter your details here to receive your free Report.

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