Omni Hotels & Resorts has partnered with Groups360 for the extension of GroupSync Instant Booking services across all Omni Hotels properties in the US and Canada.

This extension allows event organisers to reserve group guest rooms online through GroupSync, simplifying the request for a proposal-based group booking process.

Instant Booking further enables group travel organisers and planners to book from ten to 25 guest rooms online without needing to contact the hotel directly, the company said.

The new streamlined process is expected to enhance efficiency through automation and real-time access to group rates and room availability for both planners and Omni’s sales teams.

Omni Hotels & Resorts chief sales officer Dan Surette said: “We take great pride in being leaders and innovators in the meetings and events industry, so we are excited to now offer GroupSync technology across all of our properties.

“Our goal is to always provide a seamless experience for group business, and the ability to self-serve for smaller room blocks is an important option to offer planners. Our partnership with Groups360 allows us to continue to focus on what matters most to our guests, as we further elevate our brand’s offerings.”

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Groups360 CEO Kemp Gallineau said: “Omni is a leader among the meetings-focused hotel brands and they truly understand the value that GroupSync’s Instant Booking and Smart RFP can bring to their customers. This expansion is concrete evidence of our shared philosophy of making group travel simpler.

“We’re excited to see how this partnership will impact meeting and event planners by making hotel sourcing faster and easier, as well as the efficiencies this will bring to Omni’s sales organisation.”

GroupSync is a software developed by Groups360 that allows users to book group room blocks and meeting spaces at more than 200,000 properties worldwide.

It offers more than 1.7 million guest rooms available for instant booking and aims to improve the online booking process by providing transparency, speed, and user-friendly technology.