The hotel chain will support the UAE’s tourism objectives and stimulate economic growth by attracting further investments. Credit: Who is Danny / Shutterstock.

ONE Development and Egyptian singer Amr Diab have partnered to introduce a new AI-driven musical boutique hotel.

UAE-based ONE Development is an AI-focused boutique lifestyle property developer.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The new hotel chain is set to contribute to the UAE’s Tourism Strategy 2031 and the economies of the countries where it operates.

According to ONE Development, the global travel and tourism industry is witnessing growth, with destinations around the world reporting record-breaking visitor numbers.

ONE Development founder and chairman Ali Al Gebely said: “Our partnership with global legend Amr Diab is a bold step towards redefining the hospitality industry.

“DO Boutique Hotels introduces a completely new disruptive hotel chain in the UAE, seamlessly blending music, design and AI to create spaces where luxury meets inspiration.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“Music is a truly universal language and DO Boutique Hotels will redefine hospitality by crafting unique experiences inspired by music, enabling guests to connect with their creative rhythms. Building on its expertise in real estate and AI-driven concepts, ONE Development is once again setting new benchmarks in the industry, offering a harmonious blend of comfort, elegance, and unforgettable moments.”

DO Boutique Hotels founder Amr Diab said: “Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”