India-based hospitality tech company OYO has announced the reactivation of its self-operated hotels business under a new Prime Partner Programme.

The company plans to manage 200 upscale hotels across Indian metropolitan areas on a revenue-sharing basis under annual to long-term contracts.

It shut down its self-operated hotel operations in 2020, shortly before the Covid-19 pandemic began, and is now relaunching after a three-year hiatus.

It aims to help hotel operators manage additional hotels, enabling them to earn extra revenue without the risks and overhead costs of leasing or starting new properties, the company said.

These operators will also receive dedicated relationship managers and have access to OYO’s network of more than 15,000 corporate accounts and over 10,000 travel agents.

The company has collaborated with 30 real estate partners and commenced operations in over 35 hotels during the first phase of the programme.

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These hotels are in cities such as Bengaluru, Goa, Jaipur, Hyderabad, Kolkata, Mumbai, Pune, Pondicherry, and Vadodara.

The properties will be labelled “Managed by Oyo” on the company’s app and website.

Most of these hotels will be added to the company’s premium hotel options, including Townhouse, Collection O, and Townhouse Oak, the company said.

OYO chief merchant officer Anuj Tejpal said: “By offering hoteliers and property owners the opportunity to participate in this programme, OYO aims to create a win-win situation that benefits landlords, professional hotel operators, as well as travellers.”

Earlier this month, the company revealed plans to expand its portfolio by adding 500 holiday homes in Dubai, UAE.