Pride Hotels Group plans to open new properties in pilgrimage sites in India, responding to the expanding tourism sector, which has witnessed a 40% growth, reported The Economic Times.

The hospitality chain aims to accommodate the rising number of domestic and international travellers on spiritual journeys.

This expansion includes the launch of Pride Resort Ambaji and Pride Comfort Dwarka in Gujarat, with further developments in spiritual hubs such as Haldwani, Puri, Ranakpur, Rishikesh and Rudraprayag.

The group selected these locations to cater to the unique needs of modern pilgrims.

Pride Hotels Group currently operates in 28 locations nationwide. Its growth strategy involves the introduction of 40 new hotels.

The group’s diverse brand offerings include Pride Plaza in the luxury segment, Pride Hotels for upscale services, Pride Resorts for leisure and vacation experiences, and Biznotel by Pride, which serves the smart business traveller.

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Pride Hotels Group senior vice-president Atul Upadhyay said: “Our expansion into the realm of faith-based tourism underscores our commitment to excellence and our responsiveness to the changing desires of today’s pilgrims.”

Last year, Pride Hotels Group launched its first property in the coastal town of Digha, West Bengal.

Pride Biznotel Canopus Digha offers a range of amenities such as a fitness centre, a swimming pool, and 1,500ft² of meeting space. It marks the brand’s debut in the town.