US-based lodging company Red Roof has partnered with Canine Companions for its ‘Room In Your Heart’ purpose-driven programme.

Travellers who book and stay at any Red Roof Inn, Red Roof PLUS+, HomeTowne Studios by Red Roof, or The Red Collection property from 1-29 February 2024, will save 15% on their stay.

In addition, 5% of the purchase price from guest stays will be donated to Canine Companions.

Canine Companions aims to transform the lives of people with disabilities by providing trained service dogs, free of charge. The organisation’s vice president of marketing and advocacy Jeanine Konopelski commented: “Our service dogs, open doors to the wider world for people with disabilities – a goal we couldn’t achieve without the generosity of partners and programs.”

According to Red Roof CMO Marina MacDonald, over the past three years, Red Roof has donated more than $100,000 to Canine Companions.

Previous Red Roof Room In Your Heart philanthropic campaigns have aided selected organisations, including the United Way Worldwide, American Cancer Society, The Thurgood Marshall College Fund, St. Jude Children’s Research Hospital, and more.

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Red Roof has more than 60,000 rooms in 700 properties in the US, Brazil, and Japan. GlobalData identifies the company as a key player in the budget to midscale hotel market.