Rove Hotels has opened its first beachfront hotel, Rove La Mer Beach, on the shores of Dubai’s La Mer beachfront in the UAE.

The new hotel is located in the centre of the city, only a ten-minute drive away from City Walk and Downtown Dubai.

Rove Hotels operations director Paul Bridger said: “Rove La Mer Beach is Rove Hotels’ first beachfront hotel and an exciting step in the brand’s journey. As we add more and more convenient locations to our ever-growing collection of well-connected hotels, we continue to find new ways to engage the modern traveller with a diverse array of enriching experiences.

“By bringing fun, affordable and fuss-free hospitality to La Mer, Rove aims to redefine people’s expectations of what a beachfront hotel is supposed to be and make them accessible to a wider range of travellers.”

Claimed to cater to every type of visitor, Rove La Mer Beach allows its guests to soak in the sun, sand and pristine beach waters, explore trendy restaurants, whilst enjoying an affordable beachside stay.

Rove La Mer Beach offers two kinds of Rover room — one with a skyline view, and another with a sea view, along with interconnecting room choices.

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Each room features a Juliet balcony along with all the essentials.

Furthermore, the hotel provides numerous food and beverage options, both indoors and outdoors at the hotel terrace.