Sabre Hospitality, a division of the global travel technology company Sabre, has renewed its collaboration with Preferred Hotels & Resorts to help drive revenue to member hotels.
The partnership now encompasses additional offerings such as SynXis Retailing and Gift Card & Vouchers.
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This multi-year collaboration focuses on generating extra revenue streams and attracting new guests to the member hotels of Preferred Hotels & Resorts.
Sabre Hospitality’s commercial global managing director and senior vice president Frank Trampert said: “Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world.
“Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry.”
Representing more than 600 properties in 80 countries, Preferred Hotels & Resorts is an independent hotel brand.
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By GlobalDataThe renewed agreement encompasses a suite of Sabre’s hospitality solutions, including the GDS Distribution, SynXis Booking Engine, and SynXis Voice Agent solutions.
The expansion of this collaboration ensures that Preferred Hotels & Resorts maintains access to Sabre’s hospitality solutions. These are instrumental in supporting the brand’s objective to increase enrolment in its I Prefer Hotel Rewards programme and to broaden the distribution of its member hotels.
Preferred Hotels & Resorts president Michelle Woodley said: “Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernise our technology solutions, helping ensure customer satisfaction and personalisation.
“The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers.”
In a related development earlier in the year, European health spa hotel brand Ensana entered a multi-year agreement with Sabre Hospitality.
This partnership will see the implementation of the SynXis Retailing platform, allowing Ensana to offer rewards for spa treatments, wellness packages, and other amenities.
