Salter Brothers has announced the acquisition of the historic Kingsford Barossa in South Australia, which will become the inaugural location for its new Ardour Hotels & Estates brand from the third quarter of 2024. 

The Ardour brand, embodying the concept of “Celebrated Luxury”, aims to offer luxurious hospitality experiences in naturally beautiful settings, enhancing connections and celebrations for guests. 

 Ardour Kingsford Barossa is expected to redefine social and corporate gatherings with its proximity to Adelaide, just a 45-minute drive away.  

The property, a two-storey Georgian-style sandstone house, was originally commissioned in 1856 by pastoralist Stephen King. Its rich history and architecture are poised to complement Ardour’s vision of luxury and shared experiences. 

The development of the Ardour Hotels & Estates brand and the acquisition of Kingsford Barossa align with Salter Brothers’ regional hospitality growth strategy.  

This move marks a significant step in the expansion of Salter Brothers Hospitality (SBH), established in 2023 as a division of Salter Brothers, to manage and license the Spicers Retreats and Ardour Hotels & Estates brands. 

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SBH oversees 17 hotels and more than 20 restaurants & bars, offering management and licensing services.  

The company is into developing new restaurant, bar and spa/wellness offerings, further enhancing its portfolio and guest experiences. The Ardour Kingsford Barossa acquisition is a strategic addition to this growing hospitality empire. 

In the Australian tourism and leisure industry, there were three mergers and acquisition deals announced in Q4 2023, worth a total value of $130.5m, according to GlobalData’s Deals Database.