The feature offers guests the option to scan an on-screen QR code to connect to the device. Credit: Samsung.

Samsung Electronics has announced that its Hospitality TVs are now compatible with Apple AirPlay, offering hotel guests a seamless way to connect their iOS and iPadOS devices to in-room TVs.

This feature allows guests to stream shows and movies, play games and view photos, among others, on a larger screen.

It also provides hotel managers and operators the ability to update their management systems to enable AirPlay technology.  

The feature ensures privacy and security, as it does not retain personal information, and all data about paired devices is automatically deleted upon guest checkout.

Samsung’s latest hospitality TVs come with LYNK Cloud and SmartThings Pro, which is claimed to provide enhanced connectivity.

Samsung Electronics Visual Display business executive vice president Hoon Chung said: “Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience.

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“AirPlay allows both iPhone and iPad users to easily share their favourite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”

LYNK Cloud is a comprehensive cloud solution that offers customisable content and remote device management.

Hotel managers can leverage insights from LYNK Cloud to personalise content and experiences for guests and create promotional materials across their global properties.

Furthermore, SmartThings Pro offers hotel managers enhanced connectivity, ensuring interoperability and security with Internet of Things (IoT) devices within their properties.

IT managers can control a range of Samsung smart devices through a single dashboard, which includes features for multi-unit management and device performance monitoring.