Travel marketing platform Sojern has announced a new collaboration with Profitroom to equip hotels across the globe with a mix of advanced booking technology and data-driven marketing solutions.

Hoteliers will be able to easily connect with travellers seeking accommodations, driving direct reservations through its website, resulting in higher revenue.

Profitroom features one of the highest-converting booking engines, along with marketing automation tools, an advanced channel manager and a website builder.

Hotels can optimise their online presence, attract guests and streamline operations by combining these options with the digital marketing skills of Sojern.

Profitroom commercial director Samantha Williams said: “This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings and boost revenue.

“Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide.

“This new partnership with Sojern will further enhance our global reach amongst hoteliers.”

Through the acquisition of VenueLytics, Sojern has recently unveiled its range of Guest Experience Solutions.

It introduced the newest edition of its Sojern Travel Marketing Platform, featuring improved audiences fuelled by advanced artificial intelligence technology.

The company focuses on continuously advancing its platform and investing in partnerships, such as Profitroom, to better serve 10,000 customers every year across the globe.

Sojern Global Strategic Accounts and Partnerships managing director Josh Beckwith said: “This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition and ultimately drive measurable results while boosting profitability.”