New Zealand-based hospitality brand Sudima Hotels has partnered with hotel distribution and revenue platform SiteMinder to streamline its operations.
This collaboration aims to enhance the operational efficiency and revenue potential of Sudima’s seven premium hotels.
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Founded in 2000, Sudima offers more than 1,150 rooms in key locations such as Auckland, Christchurch, Kaikoura, Queenstown and Rotorua.
Sudima Hotels project manager and systems analyst Hemal Ghetla said: “Sudima Hotels deeply values the power and reach of SiteMinder’s platform, alongside the company’s commitment to continuous innovation, which will ensure we’re always equipped with the latest tools to stay ahead of the curve.
“Being able to connect with new audiences as international travel rebuilds is exciting from a revenue perspective, but equally valuable are the efficiencies we’re gaining across our hotels. Distribution tasks that once took hours are now done in minutes, allowing us to respond faster to changes in the market.
“Soon, we will also incorporate SiteMinder’s payments solution into our technology stack, to automate the complex world of payments, as well as streamline and secure our processes.”
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By GlobalDataThe announcement follows Sudima’s investment in eight service robots to improve operational efficiency.
SiteMinder Asia Pacific vice-president Bradley Haines added: “Sudima Hotels is a proven industry leader committed to embracing innovation and creating new opportunities for growth.
“It’s exciting for SiteMinder to be part of their journey as they optimise their operations and unlock fresh revenue streams, particularly as New Zealand once again becomes an increasingly attractive destination for travellers throughout Asia and beyond.”
Last year, SiteMinder announced a partnership with promotion marketplace Wowcher to offer more high-value deals to travellers and drive incremental bookings for hotels.
The integration will allow UK and Irish hotel users of SiteMinder’s distribution and revenue platform to access Wowcher’s 20-million-plus subscriber base.
