Sun Siyam Resorts, a Maldivian hospitality group, has entered into a new agreement with Sabre Corporation, a leading software and technology provider for the global travel industry.

This partnership aims to expand the company’s distribution reach and revenue through Sabre’s SynXis platform.

The SynXis Central Reservations System (CRS) will be the foundation of the resort’s distribution infrastructure, supported by additional tools for seamless inventory distribution and personalised guest booking experiences.

Sabre’s SynXis CRS will act as the core of Sun Siyam’s distribution strategy, enabling the hospitality group to manage room inventory across various channels.

With the integration of Sabre Channel Connect, GDS distribution, and the SynXis Booking Engine, the company will distribute its offerings not only on its direct channel but also to a wide network of travel agencies and more than 600 global online travel agencies. This extensive distribution also includes major global meta search engines such as Google, TripAdvisor, and Kayak.

The agreement also includes the adoption of Sabre Hospitality’s Corporate Booking Tool, which will facilitate travel agents in managing wholesale bookings for Sun Siyam’s properties.

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Furthermore, SynXis Retailing will allow the company to customise the booking journey, offering guests a tailored selection of experiences, amenities, and wellness options, thereby enhancing pre-stay planning and revenue opportunities.

Expressing optimism about the partnership, Sun Siyam Resorts CEO Deepak Booneady said, “This collaboration marks a significant milestone for Sun Siyam Resorts as we continue our commitment to providing exceptional experiences for our guests. With Sabre Hospitality’s comprehensive suite of solutions, including SynXis CRS and SynXis Retailing, we’re confident that we will not only optimise our room distribution strategy but also elevate the overall experience for our guests by offering personalised booking options.”

Sabre Hospitality SVP & global managing director for Commercial Frank Trampert said, “We’re thrilled to embark on this journey with Sun Siyam Resorts with an agreement that underscores our dedication to innovation and enabling greater guest satisfaction for our hotel partners. Through our state-of-the-art solutions, Sun Siyam is poised to elevate its distribution and retailing strategy to new heights. We very much look forward to helping Sun Siyam Resorts to redefine hospitality excellence in Sri Lanka and the Maldives.”

Founded by Ahmed Siyam Mohamed in 1990, Sun Siyam Resorts boasts five properties in the Maldives and Sun Siyam Pasikudah in Sri Lanka, which recently reopened after significant refurbishment.

In May 2024, Sabre entered a technology agreement with Taiba Investments, a hospitality company in Saudi Arabia.  

This partnership involves the implementation of Sabre Hospitality’s SynXis platform across Taiba Investments’ hotel brands, including Makarem and Nur.