The Women’s World Cup final will kick off at Stadium Australia in Sydney on Sunday 20 August 2023, to determine whether Spain or England will win the coveted title.
According to soccer’s international governing body FIFA, 1.77m tickets have been sold for the tournament, with 1,734,028 attending the first 60 games.
The largest attendance prior to the final was Australia’s opener in Stadium Australia, where 75,784 people saw the home team’s victory over the Republic of Ireland.
For the final on 20 August, Stadium Australia is anticipating a full capacity of 82,500 fans, many of whom will be international.
Women’s World Cup final will help Australian tourism
The UK is already Australia’s second biggest source market for the nation’s travel and tourism industry, and this will be further boosted by Brits coming over to support the Lionesses in person.
Analysis of Google search data reveals that online searches for “flights to Australia” exploded by 179% in the UK after the Lionesses beat hosts Australia to qualify for the final.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
Those heading for Australia may be tempted to extend their hotel bookings beyond the match day and explore cities outside of Sydney to make the most of the lengthy trip.
Major sporting events such as World Cups have a long history of improving RevPAR for hotels across the world and causing a demand for temporary and permanent labour.
But there have been concerns that the Women’s World Cup would fail to attract the same attention as the men’s tournaments.
Thankfully, this has been disproved by the growing international viewing figures and in-person attendance across the joint host countries of New Zealand and Australia. Sydney’s hotels will certainly be celebrating along with the imminent Women’s World Cup final winner.