As part of this acquisition, Tambourine’s clients will now have access to hotel and air packaging, a dedicated reservations call centre, and support from experts. Credit: David Tadevosian / Shutterstock.

Global hospitality marketing technology company Tambourine has acquired ReservHotel, a hotel reservation platform operating in the Caribbean and Latin America (CALA) region.

This strategic move aims to integrate technology into Tambourine’s offerings for hotel partners across North America and to redesign the entire path to purchase for hotel guests.

Tambourine CEO Rafael Cardozo said: “At Tambourine, we’ve always believed that great design isn’t just about aesthetics — it’s about removing friction and creating a seamless, intuitive experience.

“This acquisition is the inevitable next step in our journey. We transformed how hotels present themselves online; now we’re transforming how guests complete that journey. ReservHotel’s powerful reservation platform gives us the missing piece to reimagine the entire hotel path to purchase — beautifully, intelligently, and end-to-end.”

With the integration of ReservHotel’s booking engine and reservation technology, Tambourine’s clients will now have access to enhanced features such as hotel and air packaging, a dedicated reservations call centre, and support from experts.

Conversely, ReservHotel’s clientele will benefit from Tambourine’s range of marketing tools, which encompass custom-designed websites known for their conversion rates.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

ReservHotel CEO Luis Barberi will join Tambourine’s executive leadership team as the chief reservations systems officer.

In this role, he will continue to manage reservation technology and expand the reservations product line.

Barberi said: “Like Tambourine, ReservHotel has been trusted in the industry for over 30 years, powering over 500 of the world’s most respected hotels and resorts.

“It’s been exciting to bring these two companies and their powerful tech stack together.”

Since August 2024, Tambourine has been maintaining ReservHotel’s Cancun offices to support call centre operations and serve key accounts in Mexico.

Additionally, the ReservHotel brand has been rebranded as Reserv by Tambourine.