TUI Blue, a hotel brand of TUI Group, has opened its third lifestyle hotel in Austria at Montafon.

The hotel was built on the property of the Austrian communities of Schruns/Tschagguns. It features 149 rooms, restaurant with buffet area, bar and conference rooms.

The location comprises separate fitness, wellness and sauna area. It will employ around 60 people during peak season.

Additionally, TUI Blue has adopted a series of hygiene measures to enable safe hotel operations amid Covid-19 crisis.

TUI Blue managing director Artur Gerber said: “The opening of the TUI Blue Montafon is an important milestone for the tourism region. With the completion of our new building we want to show that responsible growth as well as safe and relaxing holidays are possible even in times of Corona.

“The Austrian hotel of our lifestyle brand are currently very popular with our guests. We are therefore delighted that a further attractive destination, the TUI Blue Montafon, can start into the 2020 season.”

The hotel will provide the guests with access to the Silvretta Montafon ski area, a popular destination for skiers and snowboarders.

Headquartered in Germany, TUI Group operates as a travel and tourism company.

Its hotel portfolio includes more than 400 properties under premium brands such as RIU, TUI Blue and Robinson.

Last year, the company registered a turnover of around €19bn.