TUI Group’s hotel brand TUI BLUE has signed 13 new management and franchise agreements with international partners.

Headquartered in Germany, TUI Group is a leisure, travel and tourism group operating across the world.

These new signings bring the total number of planned hotel openings to 22 across 13 countries.

TUI BLUE aims to continue its growth after five successful new hotel openings so far in 2023, focusing on expanding into new holiday destinations in Asia and Africa.

It plans to enter Bali, Indonesia and the Gambia for the first time, as well as expand its portfolio in Vietnam.

TUI Hotels & Resorts managing director Erik Friemuth said: “Our hotel business is performing strongly and we are driving projects across different brands of the Group at a high pace.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“With the growth of TUI BLUE, we are also expanding our targeted customer base in Asia and Africa. For example, our hotels in China will primarily welcome local holidaymakers.”

In 2024, seven openings are scheduled across China, Cambodia, Vietnam and the Gambia.

TUI BLUE managing director Artur Gerber said: “TUI BLUE stands for individual holiday experiences with a local touch, a trend that is well received worldwide.

“Our future partners want to make their hotels accessible to an international target group but at the same time convey the uniqueness and culture of the respective country. TUI BLUE provides the best prerequisites for this.”

The brand claimed that it has further boosted its above-average satisfaction scores, with nine out of ten guests recommending the brand to others.

Additionally, its digital service, the BLUE app, was redesigned, offering diverse options for present and potential guests to customise their holiday plans.