Virgin Hotels, a lifestyle hospitality brand, is planning to open and operate a new hotel in Glasgow, Scotland.

Said to be the brand’s second international lifestyle hotel, the Virgin Hotels Glasgow will be located at 236-246 Clyde Street, which is in a prime City Centre position overlooking the River Clyde in the heart of Glasgow’s shopping area.

The Virgin Group founder Richard Branson said: “Since launching our first property in 2015, Virgin Hotels has established a beloved brand, always ensuring that our offerings embrace and showcase the local community culture for all travelers to enjoy; and this property will surely do the same.”

The hotel, scheduled to open in 2022, will comprise 242 Chambers and Grand Chamber Suites as well as meeting and event space. The property is said to offer panoramic river views.

It will also feature multiple dining and drinking outlets, including the brand’s signature culinary experience Commons Club, a restaurant, bar and modern social club and Funny Library Coffee Shop, and a communal work space, among others.

Virgin Hotels CEO James Bermingham said: “Glasgow features distinctive art, music, shopping and much more, making it the perfect destination for our newest hotel.

“Virgin Hotels Glasgow will possess all of the defining characteristics of our brand, including innovative Chamber (room) design, forward-thinking technology, creative food and beverage offerings and unforgettable entertainment.”

Silk Property Group will be the developer of the Virgin Hotels Glasgow while Siggis Capital will serve as the asset manager.

21st Architecture is the architect and RM Funds is the financial partner for the new project.

Virgin Hotels is also planning to open Virgin Hotels New Orleans this summer and Virgin Hotels New York City this fall.

Additionally, Virgin Hotels Edinburgh and Miami are expected to open in 2022 and beyond.