Hotels across the UK are experiencing a significant rise in bookings and average daily rates (ADR) ahead of Kylie Minogue’s highly anticipated 2025 "Tension" tour.
As the pop sensation prepares to perform in major cities like London, Birmingham, and Glasgow from May to June, data from SiteMinder reveals that bookings have surged by over 700%, with ADR increasing from £201 in 2024 to £221 in 2025.
This spike reflects not only Kylie’s enduring popularity but also the growing trend of event-driven travel.
Event-driven travel boosts UK hotels
With over 70% of Kylie’s UK shows already sold out, fans are flocking to cities hosting the "Tension" tour, resulting in a marked increase in hotel occupancy.
As hoteliers prepare for this surge, dynamic pricing strategies are becoming essential to capitalise on the heightened demand.
SiteMinder's report highlights that despite shorter average stays, the combination of increased ADR and higher volumes has made this period highly profitable for hotels.
Shorter stays, higher revenues
Interestingly, the average length of stay has decreased by over 10%, dropping to just 1.33 days.
Many fans are opting for brief overnight trips, driven by the opportunity to attend Kylie’s concerts and leave the next day.
This trend reflects the changing behaviour of travellers, who now focus more on event-specific visits than extended leisure trips.
Opportunities for hoteliers
As Kylie’s tour sets the stage for a lucrative summer, hotels have an opportunity to enhance their appeal by offering flexible booking options and curated packages tailored to concertgoers.
James Bishop, Vice President at SiteMinder, emphasises the importance of adapting revenue strategies to capture the attention of these short-stay, event-driven travellers.
This wave of bookings marks a shift in how hotels can attract and retain guests through cultural and entertainment events, paving the way for similar future trends.
With Kylie’s influence on UK tourism undeniable, her 2025 tour demonstrates how pop culture continues to drive success for the hotel industry, creating a lasting impact beyond the immediate event.
