TUI embarks on international sports sponsorship strategy
German travel and tourism company TUI (Touristik Union International) has announced its new strategic sponsorship of a marathon in Mallorca,…
German travel and tourism company TUI (Touristik Union International) has announced its new strategic sponsorship of a marathon in Mallorca,…
Hilton and McLaren Racing have announced a multi-year extension to their partnership with Hilton Hotels & Resorts. Hilton will continue…
Choice Hotels International’s rewards programme Choice Privileges is sponsoring sports and entertainment brand Trackhouse Racing for the US-based 2024 NASCAR…
Virgin Hotels Las Vegas has been named the latest event partner for the Formula 1 Heineken Silver Las Vegas Grand…