Virgin Hotels Las Vegas has been named the latest event partner for the Formula 1 Heineken Silver Las Vegas Grand Prix race.

The site will take over the East Harmon Zone, complete with live entertainment and fan activations.

The Las Vegas Grand Prix starts on 16 November and is scheduled to finish two days later.

JC Hospitality senior vice-president of resort operations and asset management Lia Rispoli, comments: “We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November. Virgin Hotels Las Vegas is thrilled to be part of this historic event, and we look forward to a continued partnership with Las Vegas Grand Prix.”

Formula 1 Las Vegas Grand Prix chief commercial officer Emily Prazer said: “Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone. The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments, and together, we will create the ultimate fan experience.”

Virgin Hotels Las Vegas features three hotel towers totalling more than 1,500 Chambers and suites, a 60,0002ft casino and a live music and entertainment theatre with a 4,600 capacity.

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The hotel is part of the Curio Collection by Hilton, which is a global portfolio of more than 120 hotels and resorts.

In 2022, Virgin Hotels opened its first European property in Edinburgh, Scotland and another in New York.