GlobalData’s key trends report provides valuable insight into sport tourism, profiling the four main types of sport tourist and assessing the marketing strategies and major trends impacting this strand of tourism.
Sporting events inevitably impact the tourism industry, and this report judges past and future events through their impact, alongside destination case studies for valuable context. This report also looks at what advertising activity can tell us about how specific tourism sectors are utilizing sports sponsorship.
This report provides:
Insight into the different types of sport tourist
Key themes currently impacting sport tourism
Explanation of the tourism impact major events are having
Analysis of the key sponsorship trends that are improving the visibility of tourism companies
Challenges and opportunities in this space
Read this report to better understand the challenges and opportunities facing companies in sport tourism, and get industry-specific recommendations to improve/increase your company’s presence.
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