GlobalData’s Trip.com Group case study provides an analysis of this major group’s presence in online travel. The report discusses key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and challenges.
This report includes:
Analysis of Trip.com Group’s structure, including its use of different brands to serve different market segments
A clear timeline of the company’s key milestones, showing the group’s evolution and growth journey
Assessment of international growth strategies by the group
Insight into Trip.com’s ESG initiatives – looking at the importance of ESG to the travel sector
Opportunities and threats for the group
This report offers an analytical eye to Trip.com, leveraging GlobalData’s range of datasets to effectively explore the company’s performance and sizing of the markets in which it operates.
Use this case study as a pathway to understand wider industry performance, helping you succeed in the travel and tourism market.
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