Case Study: Trip.com Group
By GlobalData
GlobalData’s Trip.com Group case study provides an analysis of this major group’s presence in online travel. The report discusses key markets, domestic and international growth strategies, business structure, strategic investments, opportunities, and challenges.
This report includes:
- Analysis of Trip.com Group’s structure, including its use of different brands to serve different market segments
- A clear timeline of the company’s key milestones, showing the group’s evolution and growth journey
- Assessment of international growth strategies by the group
- Insight into Trip.com’s ESG initiatives – looking at the importance of ESG to the travel sector
- Opportunities and threats for the group