Bang & Olufsen would like to congratulate our automotive partner Aston Martin on its coolest brand title. Aston Martin beat, among others, Apple to be crowned the coolest brand for 2011/12 in the annual Coolbrands survey, administered by The Centre for Brand Analysis in UK.
Bang & Olufsen was once again among the top five coolest brands followed by brands like BlackBerry, Google and YouTube.
"We are honoured to be rated as one of the coolest brands in the world and see this as an acknowledgement of our efforts to create unique audio-video products that stand out from the crowd," says Tue Mantoni, CEO of Bang & Olufsen.
Thousands of brands were shortlisted to a list of 1,500 for this year’s survey before a Coolbrands expert council of 37 independent influencers and 2,100 members of the public rated the brands on style, innovation, originality, authenticity, desirability and uniqueness.
Top ten coolest brands:
1. Aston Martin
5. Bang & Olufsen