Atomize

Revenue management platforms for hotels

Atomize helps hotels worldwide to increase revenues per available room (RevPAR).

The system automatically sets suitable prices according to room type, which enhances time efficiency. This is achieved by gathering data from multiple sources and proprietary machine learning algorithms subsequently decide the optimal price.

Price data and revenue optimisation capabilities

Atomize finds growth opportunities in your hotel and predicts what price changes should be implemented to increase revenues. It can also be used to optimise price data in real-time.

Each suggestion can be rejected, revised or accepted individually. Accepted actions will be applied automatically to your property management system (PMS) and once you trust Atomize’s price recommendations fully, you can automate your functions.

Case studies have shown that Atomize’s solution has led to a rise in RevPAR that ranges between 5% and 17%.

Price recommendation capabilities

Atomize considers a number of factors when providing price recommendations.

These include:

• Historical data and performance: data such as reservations and group allocations are collected from your PMS to reveal booking pace, cancellation rates, trends and more
• Competitors: Atomize continuously monitors your chosen competitors for price and room availability changes
• Search patterns and non-bookings: we analyse data from online booking engines such as unique searches and non-booking that typically reveal indicators for future demand
• Local holidays: the system automatically considers regional holidays and typical demand for a country
• Price hierarchy between room types: we dynamically and independently price room types, but Atomize retains any price hierarchy rules in-place
• Price fluctuations on adjacent days: when we recommend a price change for a specific date, Atomize also consider the effect it has on the days before and after

Previous projects

Best Western Borås (BW Borås) started using Atomize at the end of 2017 and in Q1 2018 their RevPAR increased with 16.9%.

The increase in RevPAR is adjusted for seasonality and considers the market trend of the city and the number of rooms that were out of order. Hence, it is a true increase that can directly be attributed to the effect of using Atomize.

Read the case study by clicking here.

Start maximising your room revenue today, contact Atomize for a demo.