iRiS's mobile valet application.iRiS Software Systems is officially launching its mobile valet application during 2012’s HITEC and is set to shake up the show by aiming to create the world’s largest virtual hotel.

iRiS, the leading hospitality application provider whose applications include the innovative iRiS Valet, will be launching iRiS Towers, its virtual hotel application and is inviting HITEC visitors to download this multi-lingual, interactive guest services app onto their own smartphone or tablet during the show.

Throughout the four days, the company will be running live applications on their stand and visitors will be able to interact and gain a superb insight into these market-leading applications. In addition, visitors to the iRiS stand, at booth 2439, who download the virtual hotel app, will be entered into the iRiS competition to win a free iPad.

iRiS has trebled the size of their stand for 2012 compared to last year, following huge demand for meetings and the rapid increase in demand for this type of technology.

"This is a great opportunity for hotel, cruise and serviced apartment IT, operations and F&B leaders to see for themselves how this will benefit their businesses, both in terms of service and increased revenue." commented Jason Jefferys, CEO of iRiS Software Systems.

At HITEC, iRiS Software Systems will also be displaying their F&B Suite application, consisting of iRiS sommelier, menu and bar. This is designed to bring menus to life, increasing customer satisfaction and revenues, driving and directing sales, and reducing costs. An impressive way to engage customers and generate loyalty, iRiS recently became a preferred supplier for Kempinski Hotels following successful trials and revenue increases of up to 46% in wine sales per cover.

iRiS welcomes the opportunity to present to hoteliers and press attending HITEC and invites interested parties to arrange a meeting by sending an email to