Accor has revealed a comprehensive array of new hotel openings for 2024, showcasing its commitment to offering diverse options for travellers across different segments and locations.
With a portfolio boasting over 40 hospitality brands worldwide, Accor aims to cater to the varied ambitions, aesthetics, and demographics of its global clientele.
The global network and ‘multi-local’ ethos of Accor are expected to make these new destinations equally appealing to both locals and international jetsetters.
Luxury escapes around the world
Accor’s luxury offerings for 2024 include the Orient Express Grand Hotel de la Minerve in Rome, Italy, set in a 17th-century palace. Collaborating with Orient Express and Arsenale S.p.A, the hotel promises a glamorous experience inspired by Roman history.
Raffles Jaipur in India offers exclusivity with 50 suites and a private pool, while Fairmont Golden Prague in the Czech Republic captures the spirit of the 1970s along Parizska Boulevard.
Fairmont The Breakers in Long Beach, California, revives a historic waterfront hotel from the twenties, and Sofitel Shanghai North Bund in China brings French modern hospitality to Shanghai.
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Gigiri Gem Forest Hotel Nairobi in Kenya seamlessly blends the Karura forest into its design.
Ennismore – lifestyle adventures
Accor’s Ennismore – Lifestyle segment introduces diverse options, including 25hours Hotel The Oddbird in Jakarta, Indonesia, a paradise of paradoxes celebrating the quirky and elaborate.
Hyde London City, marking its British debut, will be situated in a Grade II listed heritage property. Hyde Perth in Australia offers bohemian chic rooms and a playful beach club, while JO&JOE Budapest in Hungary blends hotel comfort with youth hostel conviviality.
Mama Shelter Dubai in the UAE promises to be an alluring gem in the desert, and SLS Barcelona in Spain boasts Mediterranean beachfront views.
Premium, Midscale & Economy Expansions: Accor’s diverse portfolio expands with options like Pullman Taizhou Xianju in China, surrounded by the natural beauty of Xianju County.
Mövenpick Wroclaw in Poland revives the grand heritage of Hotel du Nord, and Swissôtel Marianske Lazne Resort & Spa in the Czech Republic offers modern rooms surrounded by forested hills.
Hotel & Spa Fort Saint Laurent Lyon in France transforms into a four-star hotel overlooking Lyon’s rooftops, and the Handwritten Collection expands to Paris.
Novotel Nara in Japan invites guests to immerse themselves in the multi-sensory experience of Japan, and TRIBE Düsseldorf in Germany offers smartly equipped spaces and a modern, playful atmosphere.
Key openings across all segments
Accor’s key openings in 2024 span luxury, lifestyle, and premium, midscale, and economy segments across the globe. These openings reflect Accor’s focus on providing a diverse range of hospitality options globally, catering to various preferences and travel needs