Luxury travellers seeking a taste of French style can celebrate this summer as Le Boutique du Bristol and Eden Rock St Barths present a curated selection of fashion and lifestyle items.

The pop-up shops, operated by the Oetker Collection sister hotels, cater to the beach lifestyle while drawing inspiration from the renowned Le Boutique du Bristol in Paris. 

Pop-up trend among luxury brands 

The emergence of seasonal pop-up locations tailored to the travel preferences of luxury clientele has become a growing trend.

Luxury fashion houses such as Chanel and Dior have capitalised on the trend, opening exclusive spots in popular resort destinations favoured by the affluent, including Ibiza, Porto Cervo, Forte dei Marmi, Capri, Mykonos, Cortina and Bodrum.

Loewe’s Paula Ibiza, an offshoot of the Spanish heritage brand, pays homage to its namesake boutique in Ibiza, which gained fame in the 70s and 80s for its hippie-inspired floral garments. 

Expanding offerings at hotels 

Hotels are also re-imagining their lobby shops to offer more than just conventional items like sunscreen, shawls, and ties.

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They now curate a selection of clothing, household goods and gifts, often collaborating with guest designers. Lola Rykiel partnered with Le Gaunahani in St Barths in 2022, bringing her playful Pom Pom line of stylish, easy-travelling separates. 

Le boutique du Bristol and Eden Rock St. Barths pop-up shops 

The iconic Oetker properties, Le Bristol Paris and Eden Rock St. Barths are set to mirror each other in their pop-up shops, offering a similar collection of beach and resort-themed merchandise for the summer season 2023. The St Barths pop-up will be open from mid-May to mid-September. 

The curated selection includes women’s beachwear from Zimmerman, men’s resort wear from Orlebar Brown and styles from Olistic The Label, Lolita Jaca, Commas, Iris Noble, Yvonne Leon, Clap Paris, De Siena, Van Den Abeele, Nuée de Paris, Artesano, Frescobol Carioca and House of Bo. 

Exclusive collaborations and unique styles

The pop-up shops will feature several collaborative and exclusive styles designed specifically for Eden Rock, which will also be available at Le Boutique du Bristol.

Renowned jewellers from Paris’s Place Vendome, including Lorenz Baumer and Chopard, as well as watch brand Hublot, have created exclusive styles for the pop-up and the Bristol store.

Chanel-owned Maison Michel has crafted a version of its popular Virginie hat, incorporating custom details and straw elements inspired by the chic St Barths island. Sestini has designed an exclusive sunglasses style. 

Additional offerings include the beloved local brand Ligne St Barth, Dyptique’s collaboration with the hotel on a floral ylang-scented fragrance and a customised backgammon set by English artist Alexandra Llewellyn, tailored to the resort’s atmosphere. 

Relaxed coastal design 

The newly redesigned Le Boutique du Bristol in Paris captures the essence of a coastal retreat within the bustling Rue Faubourg du Saint-Honoré.

The space features solid oak displays, linen panelling and a neutral-toned Pinton rug, evoking a relaxed and contemporary coastal vibe. 

With Le Boutique du Bristol and Eden Rock St. Barths pop-up shops, travellers can immerse themselves in the charm of French style, from the heart of Paris to the tropical shores of St Barths.