A group of tourists watch and photograph wild elephants on a safari tour in a national park, Sri Lanka. Images / Credit: soft_light via Shutterstock

The Southeast Asia Hotel Investors’ Summit (SEAHIS) 2023, in Bangkok, Thailand, witnessed the convergence of esteemed investors, industry leaders, and experts.

Thulci Aluwihare, Deputy Managing Director of Port City Colombo, took centre stage as one of the distinguished speakers at the event. In his keynote presentation, Aluwihare shed light on Sri Lanka’s untapped potential, its resurgent tourism industry, and the ambitious targets set by Sri Lanka Tourism for the upcoming year.

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During his address, Aluwihare also drew attention to the captivating prospects presented by Port City Colombo (PCC) and the PCC Special Economic Zone (SEZ).

He emphasised the ample investment opportunities available to hotel owners and operators within and around this revolutionary development.

Positioned as Sri Lanka’s new frontier of hospitality, PCC is set to play a pivotal role in elevating the country’s tourism sector to unprecedented heights.

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PCC: a catalyst for Sri Lanka’s tourism goals

Aluwihare expressed optimism about the future of Sri Lanka’s hospitality industry, stating, “With the rapid growth and recovery of our tourism industry, we believe that PCC will be a catalyst in attracting both local and international investors seeking unparalleled opportunities.”

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PCC boasts a unique blend of modern infrastructure, strategic location, and diverse investment options. It aims to create a vibrant ecosystem that supports Sri Lanka’s tourism goals.

Moreover, PCC will act as a global venue for entertainment, leisure, finance, business, retail, and more, solidifying Sri Lanka’s position as a top tourist destination.

A game-changer in the region

As Sri Lanka strives to position itself as a top tourist destination, Port City Colombo stands poised to play a pivotal role in achieving this goal. PCC’s commitment to sustainability, innovation, and world-class hospitality positions it as a game-changer in the region.

The forthcoming Downtown Duty Free, the first downtown duty-free mall in South Asia, serves as a precursor to the transformative endeavours yet to come.

With its allure to discerning travellers and investors, PCC is set to attract unprecedented attention to Sri Lanka’s hospitality sector and revolutionise the tourism industry.