Generation Hashtag in Travel and Tourism: Macroeconomic Trends
Generation Hashtag has been in the workforce for more than a decade, bringing with them concepts such as the gig…
05 May 2021
Generation Hashtag in Travel and Tourism: Technology Trends
Consumer behaviour is going through remarkable shifts, as Generation Hashtag takes centre stage. Demand for personalisation, omni-channel experiences, and sustainability is forcing businesses to redefine processes to cater to changing…
04 May 2021
Generation Hashtag in Travel and Tourism: Travel and Tourism Trends
Given its experiential and personable nature, tourism is well-placed to capitalise on a new wave of demands from Generation Hashtag. That being said, sustained effort is still needed to fully…
30 Apr 2021
Lodgings trends: Hotel leads Twitter mentions in Q1 2021
The top tweeted terms are the trending industry discussions happening on Twitter by key individuals (influencers) as tracked by the platform. 1. Hotel – 5,129 mentions A new adults-only hotel…
23 Apr 2021
Devaluation of loyalty programmes could result in customer disloyalty
Hotels and airlines will be desperate to maximise revenues in the Covid-19 recovery period, as a result, some may reduce the redeemable value of loyalty points. This will ensure greater…
20 Apr 2021
Loyalty programmes may increase in popularity in post-pandemic travel
Price-conscious travellers may be lured by the reboot of loyalty programmes across the tourism sector. Various travel companies are now repositioning loyalty programmes as value-orientated rather than solely price in…
15 Apr 2021
Digital Nomads could play an important part in destination recovery
Destinations have the chance to speed up recovery by attracting highly paid remote workers as the work-from-home movement looks like it is here to stay. In the absence of traditional…
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