SLS Residences The Palm Dubai. Credit: CNW Group/Accor.

Accor is currently managing 40 branded residence communities around the world, with more than 100 other projects under development across 20 brand collections.

These properties are supported by Accor One Living, the company’s industry-first platform focused on the development, design and operation of mixed-use projects and branded living communities.

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Accor One Living also supports the integration of other hospitality products into mixed-use developments anchored by its hotels and resorts, including private clubs, coworking and flexible office space solutions.

According to Savills International Development Consultancy, the branded residential sector has grown 150% over the past decade, creating more than 100,000 units across 640 projects around the world. It is expected to exceed 1,100 projects by 2027, almost doubling the current supply levels.

A key market for branded residential properties is Dubai, where Accor holds stakes in several properties under the Ennismore brand. These include SLS Residences The Palm Dubai, Mama Shelter Residences and SO/Uptown Dubai Residences.

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Accor One Living chief business officer Jeff Tisdall comments: “The intersection of private residences and lifestyle brands is one of our most compelling areas of growth right now. Around the world, we are seeing strong demand for homes that are anchored by the comforts and promises of a beloved brand experience.”

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In April 2023, the hospitality group partnered with China-based Jin Jiang International Hotels in an agreement to reach peak carbon emissions by 2030 and work towards carbon neutrality across the hospitality industry by 2060.