Dubai-based Aleph Hospitality has been selected as the management company for Best Western Plus The Athena Hotel in Kampala, Uganda.
This is the third hotel contract signed by the company in Uganda.
A modern four-star boutique hotel, Best Western Plus The Athena is located in the neighbourhood of Bugolobi, on the outskirts of Kampala.
It houses a business centre and conference facilities.
Among its other amenities include a pool, gym, restaurant, cocktail lounge, and outdoor garden.
Athena Investment owner Grace Kavuya said: “We are excited to work with the experienced team at Aleph Hospitality and look forward to taking the hotel and our guest experience to the next level.
“With the strong post-pandemic recovery in travel globally, and the country’s continued investment in the hospitality sector, we are confident that there is a bright future for our hotel and the tourism industry in Uganda.”
Aleph Hospitality founder and managing director Bani Haddad added: “Seven years ago, when we identified a gap in the market for independent hotel management companies, I could not have imagined that today we would be managing 12 hotels in Africa, with many more properties in the pipeline.”
Aleph Hospitality operates properties as a white label operator for independently branded hotels or on a franchise basis for branded properties.
The independent hotel management firm plans to operate 50 hotels in the Middle East and Africa by 2026.
In February this year, Aleph Hospitality secured a management contract for Masheda Palms in Buyala town and A’lure Hotel & Suites in Kampala.
This contract marked Aleph Hospitality’s entry into the Ugandan market.