Choice Hotels International Inc has unveiled its most extensive multichannel national marketing campaign to date, titled “A Stay for Any You.”
Featuring actor and writer Keegan-Michael Key, the campaign includes national terrestrial and streaming TV advertising along with social media content.
The promotional effort, lasting until the end of 2024, emphasises the diverse portfolio of 22 hotel brands offered by Choice Hotels to cater to the varied needs of travellers.
Keegan-Michael Key: the face of diversity in travel
The campaign, co-written by Key, his partner Elle Key, and McKinney, Choice’s creative agency of record, showcases the many reasons people embark on journeys.
Noha Abdalla, chief marketing officer for Choice Hotels, notes that while travel motives vary, the universal requirement remains to find a hotel with the right amenities, at the right price and in the right location.
Key’s comedic style brings to life real-world scenarios, underlining how Choice Hotels can meet the needs of all travellers, bookable through ChoiceHotels.com.
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New campaign coincides with system integration
The latest marketing initiative marks Choice Hotels’ first campaign since the integration of the Radisson Hotels Americas brands into its reservation system.
Members of Radisson Rewards Americas have migrated to the Choice Privileges rewards programme.
Geared toward value-conscious family, young professional and business traveller audiences, the campaign employs humour to portray a range of travel scenarios.
Havas assisted Choice Hotels in executing the media buy, ensuring the campaign reaches audiences across broadcast, cable, streaming TV, SiriusXM, Spotify and multiple social and digital platforms.
Four brands spotlighted in the campaign
The campaign features four Choice Hotels brands — Radisson, Cambria Hotels, Comfort and Quality Inn. Radisson and Cambria, both upscale brands, are prominently showcased.
Radisson offers a full-service experience with bright, functional spaces, catering to business travellers with amenities such as room service.
Cambria Hotels provides modern travellers with upscale amenities and locally inspired menus to enhance their travel experiences.
Comfort hotels, following a $2.5bn transformation, offer a consistent, warm and welcoming stay, including a free hot breakfast.
Quality Inn focuses on providing guests with comfortable and affordable accommodation, allowing them to concentrate on creating lasting memories.
The campaign is now live, and viewers can catch the first TV ad here.