Following the relaunch of the legacy Suburban Studios brand in 2022, the 100th property is now open in Bloomington, Minnesota.
Inclusive of design and brand identity refresh, the Choice Hotels brand has grown steadily, with five hotels opening in October 2023 and eight in the month of November.
Designed to appeal to extended stay travellers and with a conversion timeline, developers are able to take preexisting properties and convert them into Suburban Studios in three to four months turnaround time.
According to Choice Hotels, demand for extended stays is double the supply of purpose-built extended stay product. Choice’s extended stay domestic pipeline has reportedly increased 12% year over year to over 47,000 rooms in the third quarter of 2023.
Extended stay has continued to garner attention in the hospitality industry. Other key players in this segment are Hilton and Marriott.
Choice Hotels extended stay development senior vice president Ron Burgett commented: “Extended stay conversions are much faster to market than their new construction counterparts, helping developers see returns as soon as possible.”
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Part of the quick turnaround is attributed to Choice Hotels’ “Kitchen in a Box,” a modular kitchen design package introduced for Suburban Studios in spring 2022, allowing franchisees to convert nearly any transient hotel into an extended stay hotel.