Hilton has revealed plans to debut its urban, lifestyle brand, Motto by Hilton, in the UK with the opening of a new hotel in Glasgow.

Located on the banks of the River Clyde, the new hotel will offer 186 rooms with multiple Confirmed Connecting Rooms expected to feature to provide multi-use space ideal for larger groups, and communal spaces.

Expected to open in autumn 2024, the lifestyle hotel will also feature activated social spaces, and locally inspired design and food & drinks.

The hotel’s interiors will reflect Glaswegian architecture styles, including Art Noveau references and Mackintosh-inspired designs.

The opening of Motto by Hilton Glasgow comes after Hilton debuted the brand in Europe with a hotel opening in Rotterdam, Netherlands last week.

The new hotel will join the seven existing Hilton properties in the Glasgow area and more than 160 Hilton properties across the UK.

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Hilton EMEA development senior vice-president Patrick Fitzgibbon said: “We are excited about the arrival of the Motto by Hilton brand in the UK. The hotel will cater to a range of guests, whether travelling for work or play, solo or in a group, with innovative new features such as multi-use group spaces and multiple connecting rooms.

“It will give guests the freedom and flexibility to customise their stay in this celebrated Scottish city – and will pave the way for future properties in the UK as we grow the Motto by Hilton brand into vibrant city locations.”

Motto by Hilton Glasgow is part of a franchise agreement with Cycas Hospitality, and it will be owned by Silk Property Group.

Recently, Hilton opened Doubletree by Hilton branded hotel in Foz do Iguaçu, a city in the state of Paraná.