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May 3, 2021updated 10 Nov 2021 3:46am

Hilton, Shimao sign agreement to open four luxury hotels in China

Hilton and real estate development firm Shimao have entered into an agreement to launch four luxury hotels in four cities of China.

Hilton and real estate development firm Shimao have entered into an agreement to launch four luxury hotels in four cities of China.

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The new hotels – Waldorf Astoria Shenzhen, Conrad Shanghai, Conrad Wuhan and Conrad Zhuhai – will mark the entry of Hilton’s luxury brands, Waldorf Astoria and Conrad in these cities.

Waldorf Astoria hotel in Shenzhen will be located in the newly developed CBD and close to Shenzhen Hong Kong International Centre.

To be located at People Square, a tourism and business district of Shanghai, the Conrad Shanghai will feature more than 700 rooms. It will be the largest Conrad hotel in Asia when it opens in early 2022.

Conrad Wuhan will be the first Conrad hotel in Wuhan, while Conrad Zhuhai will be located in the Hong Kong–Zhuhai–Macao Port City.

Hilton Asia Pacific president Alan Watts said: “As an organization that has been at the forefront of guest innovation in the travel industry for over a century, Hilton has a wealth of experience in anticipating future trends that will impact travel.

“The signing with our partners at Shimao Group is a big leap forward for Hilton’s luxury portfolio, reflecting the optimism that we collectively have in China’s growing luxury travel segment.

Hilton and Shimao Group initially launched their partnership in 2011 and have since then launched nine hotels, including Hilton Wuhan Riverside and Hilton Yantai. Another Hilton hotel is set to open later this year.

“We are delighted to also be celebrating our 10th anniversary with Shimao Group this year. Together we are confident this partnership is positioned to set the standard for long-term strategic relationships between hospitality companies and critical ownership groups in China,” Watts added.

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Analyze the future impact of Beijing 2022

What will Beijing 2022 mean for China's winter sport tourism industry in the coming years?   GlobalData’s report provides you with an overview of the potential impact of Beijing 2022 in a COVID-19 world. It offers a deep look at the potential impact the Games will have on domestic and international tourism. Use our analysis to: 
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry 
  • Understand why China is investing in winter sports tourism and assess the prospects of this niche tourism segment 
  • Look at the impact the Games are having on tourism advertising activity 
 Download the full report to understand what to expect and how to align your business for success.     
by GlobalData
Enter your details here to receive your free Report.

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