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December 30, 2020

Hyatt opens first five properties under UrCove brand in China

Hyatt has opened the first five properties under UrCove Hotels brand in China to target the country’s upper-midscale segment.

Hyatt has opened the first five properties under UrCove Hotels brand in China to target the country’s upper-midscale segment.

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This new hospitality brand is a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates.

The hotels under the new brand feature an all-day dining restaurant, a 24-hour gym, a self-service laundry room, and meeting rooms. They also offer self-service check-in and checkout to the guests.

Additionally, these hotels feature ‘UrCove Space’ which provides the guests with a multi-functional space for business and social gatherings.

The first five locations under the new brand are UrCove Shanghai Jing’an, UrCove Shanghai Lujiazui EXPO, UrCove Shanghai Wujiaochang, UrCove Chengdu City Center and UrCove Nanjing South Railway Station.

Hyatt Asia Pacific growth and operations president Stephen Ho said: “China remains a priority market for Hyatt’s growth, and we are committed to unlocking the huge potential of the country’s emerging middle class and growing domestic travel trends.”

BTG Homeinns Hotels Group general manager and Homeinns Hotel Group chairman and CEO David Sun added: “We are excited that our collaboration with Hyatt has come to realization after 17 months of hard work.

“By combining our extensive knowledge of the local market with Hyatt’s experience in premium care and hospitality, UrCove hotels are setting a new benchmark in the local hospitality industry.”

Speaking on the new brand, UrCove Hotels joint venture CEO and managing director Elton Sun said: “All UrCove hotels are equipped with advanced technology, thoughtful & social communal spaces to provide guests with a seamless, comfortable and refined living environment.

Furthermore, the new properties scale up the World of Hyatt loyalty programme’s presence in China.

Recently, Hyatt Hotels opened a new 220-room luxury property in China.

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Analyze the future impact of Beijing 2022

What will Beijing 2022 mean for China's winter sport tourism industry in the coming years?   GlobalData’s report provides you with an overview of the potential impact of Beijing 2022 in a COVID-19 world. It offers a deep look at the potential impact the Games will have on domestic and international tourism. Use our analysis to: 
  • Assess how COVID-19 is impacting major international sporting events and the tourism industry 
  • Understand why China is investing in winter sports tourism and assess the prospects of this niche tourism segment 
  • Look at the impact the Games are having on tourism advertising activity 
 Download the full report to understand what to expect and how to align your business for success.     
by GlobalData
Enter your details here to receive your free Report.

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