IHG Hotels & Resorts has opened its first dual-branded avid hotels and Holiday Inn & Suites property in Mt. Juliet, Tennessee, US.

Operated under the ownership of Image Hotel Management, the five-storey hotel/Holiday Inn & Suites is situated within 10 miles of the Nashville International Airport.

The hotel provides business and leisure visitors with 158 total rooms, which include 96 Holiday Inn & Suites and 72 avid hotels.

Additionally, it gives access to shared spaces, including a heated indoor pool, fitness center, 1,800ft2 of meeting space and outdoor common areas.

IHG Hotels & Resorts Mainstream – US & Canada SVP Kevin Schramm said: “Mt. Juliet is one of the fastest growing areas within the burgeoning Nashville market, and an ideal location to open our first dual-branded avid hotel and Holiday Inn & Suites in collaboration with Image Hotel Management.

“The property offers a range of rooms to fit any budget or desired stay experience, and the positive response from guests and the Mt. Juliet community make us more excited to open additional properties featuring this unique combination of leading IHG brands.”

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By GlobalData

The avid hotel/Holiday Inn & Suites also marks IHG’s transformed importance on dual-branded properties considering rising market demand from owners.

IHG’s dual-branded properties that are recently opened and soon-to-open include EVEN Hotels/Staybridge Suites Rochester Mayo Clinic Area with 250 rooms, Staybridge Suites/Holiday Inn Express Houston – Galleria Area, voco hotel/Holiday Inn Chicago Downtown – Wolf Point.

In October this year, IHG announced expansion of its presence in Europe with the signing of new voco hotel in Paris, France.