A recent survey conducted by IHG Hotels & Resorts and IFOP has unveiled a new enthusiasm among the French for food-cocktail pairings.

Surprisingly, nearly half of them (58%) now wish to explore complementary combinations, which is unexpected in a country known for its historical affinity for food and wine pairings.

In response to this growing demand, IHG Hotels & Resorts, a renowned hotel group with prestigious brands like InterContinental, Kimpton, Six Senses, Regent, and Vignette, is committed to offering a new experience that combines accommodation and dining, called the “Tour de Taste.”

This unique experience is available at five upscale French establishments:

  • Kimpton St Honoré Paris
  • InterContinental Paris – Le Grand
  • InterContinental Bordeaux – Le Grand
  • InterContinental Marseille – Hotel Dieu
  • InterContinental Lyon – Hotel Dieu

Guests are invited to travel from one establishment to another and discover the specialties they offer.

Each new flavour is the result of a combination of dishes and cocktails carefully crafted to harmonise with the local terroir and provide a high-end epicurean journey.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Limited availability in summer 2023

This remarkable culinary experience is available during the summer of 2023, providing a delightful opportunity for travellers seeking unique gastronomic adventures.

The Tour de Taste experience

Eric Viale, General Manager of IHG Hotels & Resorts’ Southern Europe subsidiary, states, “Continuously responding to the changing tastes of luxury travellers, IHG Hotels & Resorts is evolving the guest experience to offer memorable moments that will linger long after the meal is finished. The Tour de Taste experience is just one example among many.

“It celebrates the richness of our hotel heritage, our portfolio of luxury products, and our French way of life. We are proud to bring a breath of fresh air to the world of French gastronomy. The Tour de Taste menu showcases some of the country’s finest cuisine. I highly recommend trying the Anchovy Pissaladière, which is one of my favourite dishes.”