Multinational hospitality company IHG Hotels & Resorts (IHG) has combined with connectivity technology solutions provider 5G to create a long-term digital revenue stream by connecting hotel rooftops with 5G networks.

The companies reach an agreement that will develop the rooftop connectivity revenue stream for owners of more than 3,800 IHG-branded hotels in the US.

5G’s partnership with IHG and the IHG Owners Association hopes to provide a new marketplace opportunity to hotel owners.

IHG Hotels & Resorts Americas Operations vice president Colin Macdonald said: “For IHG-branded hotel owners, this agreement represents a unique opportunity to gain a revenue stream by leveraging unused space on a property’s rooftop without added owner costs.

“One advantage from this collaboration is that 5G can market to multiple wireless carriers on an owner’s behalf for increased revenue potential.”

5G is working with portfolio managers and major carriers in the country to accelerate the deployment and expansion of 5G connectivity.

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Revenue through rooftop connectivity is expected to increase net operating income and asset value.

5G managing director Rick Varnell said: “Demand is growing considerably for rooftop connectivity for 5G. Leaders from commercial real estate and telecommunications have been looking for ways to bridge the operating challenges that can lead to significant potential for hotel owners.”

Last month, IHG extended its partnership with real estate group Asset World Corp (AWC) for Kimpton Pattaya Hotel in Pattaya, Thailand. The hotel is expected to open in 2028.

The company also opened a new beachfront hotel under the voco brand in Palm Jumeirah, Dubai, UAE. The voco Dubai The Palm features 138 guest rooms and offers guests easy access to the West Beach Promenade.