Taylor Swift: The Eras Tour is an international phenomenon. Credit: Marriott Bonvoy / PRNewsWire.

Marriott Bonvoy is capitalising on the global phenomenon of popstar Taylor Swift’s Eras Tour, which is set to visit cities across Europe and North America in 2024.

Eligible fans can enter the Marriott Bonvoy Sweepstakes for the opportunity to win one of three prizes:

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  • A trip to see Taylor Swift at three different tour stops at select shows in Europe, the US and Canada. Each 4-day/3-night trip for two includes air travel, hotel accommodation, two concert tickets and a Marriott Bonvoy Welcome Gift.
  • A visit to Vancouver, Canada, for a 4-day/3-night trip for two, including air travel, hotel accommodation, two concert tickets and a Marriott Bonvoy Welcome Gift.
  • Concert packages for multiple performances at tour stops including Stockholm, Madrid, Zurich, Hamburg and Miami.

Fans can also take advantage of the loyalty programme Marriott Bonvoy Moments’ packages featuring two concert tickets, a two-night hotel stay at a Marriott Bonvoy portfolio property, dinner at one of Marriott Bonvoy’s restaurants, a spa treatment and transportation to and from the venue.

As the tour arrives in cities in which Marriott Bonvoy is a touring sponsor, some hotels will celebrate with pop-up happenings such as friendship bracelet-making stations.

Marriott Bonvoy Moments members can use points earned from travel and everyday activities to redeem exclusive experiences.

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Marriott Bonvoy has also engaged with sporting experiences, exclusively partnering with the US Soccer Federation at the beginning of 2024.

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