Marriott International has selected SevenRooms to help drive revenue, increase operational efficiency and offer guest experiences in its hotel restaurants.

SevenRooms is a data-driven guest experience and retention platform which focuses on building operator-focused tools.

Through SevenRooms’ customer relationship management and marketing automation capabilities, Marriott’s hotels are able to access data on guests with the aim of fostering deeper guest loyalty.

The data provided covers on-premise table management, waitlist management, marketing automation, email marketing, order management and review aggregation.

The platform is currently live across 25 countries at Marriott brands including W Hotels, the Ritz-Carlton, Le Méridien, Renaissance Hotels and Gaylord Hotels.

SevenRooms will unlock additional opportunities at Marriott International‘s more than 8,500 properties worldwide.

SevenRooms CEO and co-founder Joe Montaniel commented: “Today, consumers expect more out of their experiences whether they’re staying local or traveling abroad. Our suite of products not only helps operators of Marriott-branded hotels provide guests with exceptional experiences, but enables them to do so at scale, automatically.”

Marriott International food and beverage senior manager Matthew Von Ertfelda adds: “With SevenRooms, we’re not only able to provide guests with the experiences they crave, but we can leverage a robust suite of tools to help turn one-time guests into lifelong guests.”

Founded in 2011 and venture-backed by Amazon, Comcast Ventures, PSG and Highgate Ventures, SevenRooms has dining, hotel, nightlife and entertainment clients globally.

The experience economy is a vital arena for hoteliers looking to impress their guests. and software provider Antamedia has recently launched Digital Guide, a guest experience platform.