The CEOs of ONDA and Dunqian International. Credit: ONDA.

South Korean startup ONDA has signed a tourism-focused memorandum of understanding with Dunqian International, a Taiwan-based smart hotel group.

The agreement facilitates the distribution of Dunqian’s hotel inventory through South Korean online sales channels and aims to provide South Korean tourists with hospitality experiences at competitive prices, thereby stimulating increased tourism demand in Taiwan.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

South Korea is a significant source market for Taiwan’s travel and tourism industry, with 550,000 visitors in 2023. This accounts for 6.9% of Taiwan’s total foreign tourist base.

Dunqian International CEO Wu Bing-ting commented: “Our vision revolves around providing a sustainable and innovative hospitality experience. We are excited to provide Korean tourists with memorable experiences in Taiwan.”

The hotel group has nine brands and 53 hotels, totalling more than 4,000 rooms across a diverse range of accommodation from family resorts to business hotels. In 2023 it expanded its footprint to Japan and is now progressively extending its reach to northeast Asia.

See Also:

In mid-2023, Taiwan’s Department of Information and Tourism launched a campaign to attract tourists from Singapore and Malaysia.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

ONDA CEO Hyun-seok Oh stated: “We are committed to continuously introducing high-quality hotels and accommodations in global tourism destinations to the Korean market.”

ONDA covers around 70% of the domestic online accommodation booking market in Korea and is recognised as Airbnb’s first preferred partner and Google Hotel’s first partner in Korea.