Wyndham Hotels & Resorts, the world’s largest hotel franchising company, has joined forces with Roadchef, a leading UK motorway service area operator, to launch the first Super 8 by Wyndham hotel in the UK.

The collaboration marks Super 8’s entry into the UK market and expands Wyndham’s portfolio of more than 9,100 hotels in over 95 countries.

Super 8 by Wyndham has been catering to roadside travellers for almost 50 years, offering sleek accommodation and friendly service at an affordable price.

With 2,700 hotels worldwide, including locations in the US, China, the Dominican Republic, Indonesia, Germany, the UAE, and Saudi Arabia, the brand is known for providing a quality experience within the economy hotel segment.

The Super 8 by Wyndham Chester East, expected to open in July 2023, features 41 rooms and is located just off the M56 motorway, serving road travellers in Cheshire, Greater Manchester and North Wales.

The hotel has undergone an extensive refurbishment as part of Roadchef’s multi-million investment to upgrade its roadside hotels across the UK, aligning with the evolving needs of guests.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Redefining roadside hotel experience

Dan Sutton, Head of Hotels at Roadchef, expressed the company’s vision to transform the way people experience road travel and roadside hotels.

Recognising the demand for convenience, comfort and affordability among business and leisure travellers, Roadchef aims to elevate and revolutionise the roadside hotel experience.

The partnership with Super 8 by Wyndham in the UK represents a step towards achieving this goal and further investment in guest satisfaction.

Influenced by the sleek furnishings and signature artwork found in new Super 8 hotels across North America and Europe, Super 8 by Wyndham Chester East incorporates UK travellers’ preferences into its design.

The hotel offers a variety of room types designed for comfort and noise reduction, catering to families, groups, couples and individuals. Alongside contemporary rooms, the hotel provides two-bedroom accommodations with lounge areas and king bedrooms, as well as standard double, twin and king guest rooms.

Guests can enjoy the latest in-room technology, a stylish bar and restaurant and on-site electric vehicle charging facilities at an inclusive and affordable price.

Sustainability and Wyndham Rewards

Super 8 by Wyndham Chester East aligns with Roadchef and Wyndham’s commitment to environmental protection.

The hotel will participate in the Wyndham Green Certification programme, which focuses on improving energy efficiency, reducing emissions, conserving water and minimising waste while benefiting the hotel owners.

The hotel is also part of Wyndham Hotels & Resorts’ portfolio of more than 65 hotels in the UK, all of which participate in Wyndham Rewards. This award-winning hotel rewards programme allows 101 million members to redeem points at over 50,000 hotels, vacation club resorts and vacation rentals worldwide.

By joining forces with Roadchef, Wyndham Hotels & Resorts brings the renowned Super 8 brand to the UK, offering affordable accommodations, comfort and convenience to road travellers.

Super 8 by Wyndham Chester East aims to be a reliable roadside companion for short stays, business trips or weekend getaways, catering to the evolving needs of modern travellers.