The Luce, a new hotel on St Pete Beach in Florida, US, is scheduled to open on 11 June, joining Marriott's Tribute Portfolio.
Situated along the Gulf Coast, the hotel features 200 rooms, including bungalow studio suites. It is owned by LCP and Safanad and managed by Crescent Hotels & Resorts and has been transformed from a boutique hotel.
The hotel is set to introduce two dining options, as well as offer direct private beach access with loungers and a Beach Butler service.
Additional guest amenities include a fitness centre, poolside cabanas, and an assortment of daily activities. Accommodation options include rooms equipped with Lavazza coffee machines, smart TVs, and premium bath products.
Additionally, The Luce offers 14,000ft² of event space with various venue options supporting up to 200 guests. Celebrations and meetings can be held in spaces such as the 2,280ft² ballroom or the outdoor Palm Court.
The Luce St Pete Beach general manager Jeremy DaSilva said: “The Luce is a place unlike anything St Pete Beach has seen before. We've thoughtfully curated every touchpoint, from our beachfront butler service and poolside cabanas to the bold artistry of our lobby and the coastal flavours of Sundrop.”
In celebration of its opening, The Luce is offering 3,000 Marriott Bonvoy points per night for stays booked via the Marriott website.
Located conveniently near St Pete-Clearwater International Airport and Tampa International Airport, it provides easy access to the area’s beaches and cultural landmarks.
Last month, Marriott expanded its brand presence in South America by opening Humano, Lima, a Tribute Portfolio Hotel, in the city's Miraflores district.
