Trinity Investments and HotelPlanner have entered a strategic distribution agreement intended to implement AI and technology platforms across Trinity’s hotels and resorts.

The partnership will enable Trinity’s portfolio of properties to utilise HotelPlanner’s AI-based reservation tools, gig economy reservations network, and technology for group sales.

The two companies will coordinate to apply HotelPlanner’s platform to Trinity’s strategic operations team.

The collaboration is designed to facilitate group bookings, online reservations for individual travellers, and AI-driven direct-to-consumer booking processes.

Trinity Investments managing partner, president and CEO Sean Hehir said: “At a time when technology is reshaping every aspect of hotel operations, we are excited to partner with HotelPlanner to advance innovation in distribution, group sales, and the guest experience across our portfolio.

“HotelPlanner’s AI-driven platform and global reservations network complement our strategic operations team’s focus on operational excellence at the asset level.”

HotelPlanner co-founder and co-CEO Tim Hentschel said: “We are proud to deepen our relationship with one of the most respected institutional owners of hotels and resorts in the world.

“Trinity’s commitment to operational excellence and long-term value creation aligns with HotelPlanner’s mission to deliver superior distribution outcomes for our hotel partners and their guests.”

HotelPlanner’s technology processes individual and group sales as well as direct-to-consumer bookings through a call centre network with 7,000 agents and AI-powered reservation services.

In the previous year, the company’s system handled hotel room distributions valued at more than $2bn.

HotelPlanner is a travel technology company that provides individual, group, and corporate accommodation booking through an AI network and 24/7 gig-based reservation services.

The business maintains partnerships with hotel chains, online travel agencies, corporations, sporting organisations, universities, and government bodies.