Kotimaailma Apartments, one of the leading apartment-hotel chains in Finland, has partnered with eRevMax to expand its business exposure and optimise online revenue. All five properties owned by the group are using RateTiger Channel Management solution for managing availability, rate and inventories (ARI) across their online distribution mix.
Kotimaailma offers fully furnished serviced apartments in the central area of Turku, Tampere, Helsinki, Lappeenranta and Oulu in Finland. RateTiger Channel Manager will help Kotimaailma to increase online sales by ensuring real-time room availability across all distribution channels through the automatic adjustment of availability from a pooled inventory.
All reservations made on these distribution channels will be captured and available inventory will automatically be redistributed helping the hotels push last-room availability, thus ensuring maximum occupancy.
"A channel manager programme is a ‘must’ in our business nowadays since we are expanding to new cities in Finland and consumers and tourists are a growing part of our business. To have a tool like RateTiger for managing multiple channels is just great. And good support and training from RateTiger is highly appreciated," said Kotimaailma Apartments owner Hans Ekholm.
As one of the early adopters of online travel, intense competition in the Finnish hospitality sector has made it important for accommodation providers to optimise all demand sources. Online is the preferred mode of booking for most domestic customers with 56% of leisure accommodation bookings being made through the internet. By leveraging the flexibility of RateTiger’s solution, Kotimaailma can maximise its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.
"RateTiger by eRevMax will help Kotimaailma Apartments having complete control over revenue management. They will be able to identify the best producing websites, while also improve the relationship with channels that have a lower commission. They can diversify their product offerings by creating new room-types and packages to cater to needs of a wider audience, which will have a positive impact on hotel bookings," said eRevMax director-sales, Europe Cristina Blaj,
RateTiger, from eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography.
Image: Kotimaailma Apartments in Finland has partnered with eRevMax to expand its business exposure and optimise online revenue. Photo: courtesy of eRevMax.