The travel & tourism industry plays a key role in Guam’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Guam in its Travel & Tourism in Guam 2023 report. Buy the report here.
In 2023, projections show that international arrivals in Guam are expected to have grown by 266%.
Guam does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Guam, nine of the top seven source markets are located in Asia-Pacific.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Guam as a destination.
According to GlobalData’s report, Travel & Tourism in Guam 2023, the country’s leading source markets include South Korea, Japan, the US, Northern Mariana Islands and Taiwan among others.
For more detailed analysis of the source markets for Guam, buy GlobalData’s Travel & Tourism in Guam 2023 report.
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